The high fashion industry is a major pollutant and contaminant to environment. Indeed, apparel and footwear impose over 50% of the damage in the fashion sector. While new technologies are being developed in Sweden, for example, to recycle jeans, the business model for such advancements in the industry are few and far between.
With close to 50,000 sweat shops across the world churning out clothing for an insatiable Western consumer base, the concomitant massive increase in coal and fossil fuels emissions is poisoning our natural resources, not to mention many humans laboring in squalid factories.
Our concept for change, here, is to track the clothes manufactured at these stores across the globe and imprint a “green score” for the public to personally move away from synthetic, onerously dyed clothing, and slave labor produced footwear, for instance, to communally challenging the major fashion houses and athletic corporations to improve their acquisition, labor, processing, and delivery practices as an example for the rest of the industry to follow suit. Our fashion based digital “green score” platform will begin the process of accountability en route to "real" sustainability.
Links:
https://www.nytimes.com/2022/11/30/style/clothing-recycling.html
https://www.accenture.com/content/dam/accenture/final/industry/retail/document/Accenture-2023-Scaling-ESG-Solutions-In-Fashion-Playbook.pdf
